Essentials of Marketing /
Blythe, Jim.
Essentials of Marketing / Jim Blythe. - 5th ed. - Harlow : Financial Times Prentice Hall, 2012. - xx, 340 p. : ill. (chiefly col.) ; 27 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
0273757687 (pbk.) 9780273757689 (pbk.)
Marketing.
658.802 / BLY
Essentials of Marketing / Jim Blythe. - 5th ed. - Harlow : Financial Times Prentice Hall, 2012. - xx, 340 p. : ill. (chiefly col.) ; 27 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
0273757687 (pbk.) 9780273757689 (pbk.)
Marketing.
658.802 / BLY