Always on :
Vollmer, Christopher.
Always on : Advertising, Marketing and Media in an Era of Consumer Control / Christopher Vollmer with Geoffrey Precourt. - New York : McGraw-Hill, c2008. - 215 p. : ill. ; 21 cm.
Includes bibliographical references and index.
The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.
0071508287 9780071508285
Internet marketing.
Consumer behavior.
Marketing.
658.800285 / VOL
Always on : Advertising, Marketing and Media in an Era of Consumer Control / Christopher Vollmer with Geoffrey Precourt. - New York : McGraw-Hill, c2008. - 215 p. : ill. ; 21 cm.
Includes bibliographical references and index.
The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.
0071508287 9780071508285
Internet marketing.
Consumer behavior.
Marketing.
658.800285 / VOL