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Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xxvii, 772 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM.

"This international student edition is for use outside of the US. McGraw-Hill international edition"--Cover.

Includes bibliographical references and index.

ISBN: 0071315128 (pbk.) 9780071315128 (pbk.)

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.83420973 / HAW