Digital Marketing :
Chaffey, Dave, 1963-
Digital Marketing : Strategy, Implementation and Practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. : ill., charts ; 27 cm.
Previous ed. published as: Internet marketing, 2006.
Includes bibliographical references and index.
0273746103 (pbk.) 9780273746102 (pbk.)
Internet marketing.
658.872 / CHA
Digital Marketing : Strategy, Implementation and Practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. : ill., charts ; 27 cm.
Previous ed. published as: Internet marketing, 2006.
Includes bibliographical references and index.
0273746103 (pbk.) 9780273746102 (pbk.)
Internet marketing.
658.872 / CHA