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Marketing /

Grewal, Dhruv,

Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. - Second edition. International student edition. - xxxv, 683 pages : illustrations (color) ; 29 cm

Includes bibliographical references and indexes.

ISBN: 0071285466 9780071285469

Subjects--Topical Terms:
Marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / GRE

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