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The Handbook of Strategic Public Relations and Integrated Marketing Communications / Edited by Clarke L. Caywood - 2nd ed. ; Fully rev. & Updated - Maidenhead : McGraw-Hill Professional, c2012. - xviii, 904 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Includes bibliographical references and index

ISBN: 0071767460

Nat. Bib. No.: GBB1C6038 bnb

Subjects--Topical Terms:
Public relations.
Communication in management.
Communication in marketing.

Subjects--Index Terms:

Dewey Class. No.: 659.2 / HAN