Political campaign communication :

Trent, Judith S.

Political campaign communication : principles and practices / Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr. - 7th ed. - Lanham : Rowman & Littlefield Publishers, c2011. - xii, 446 p. ; 24 cm. - Communication, media, and politics .

Includes bibliographical references (p. 379-429, 431-435) and index.

9781442206717 (cloth : alk. paper) 1442206713 (cloth : alk. paper) 9781442206724 (pbk. : alk. paper) 1442206721 (pbk. : alk. paper) 9781442206731 (ebk.) 144220673X (ebk.)


Political campaigns.
Communication in politics.



324.73 / TRE