Economics for Business /
Sloman, John, 1947-
Economics for Business / John Sloman and Kevin Hinde. - 5th ed. - Harrow, England ; New York : Financial Times/Prentice Hall, 2010 2010. - p. cm.
The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy.
0273722336 9780273722335
2010000884
Economics.
Business.
Commerce.
Managerial economics.
HB171.5 / .S6353 2010
330 / SLO
Economics for Business / John Sloman and Kevin Hinde. - 5th ed. - Harrow, England ; New York : Financial Times/Prentice Hall, 2010 2010. - p. cm.
The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy.
0273722336 9780273722335
2010000884
Economics.
Business.
Commerce.
Managerial economics.
HB171.5 / .S6353 2010
330 / SLO