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Wilson, Tony.

Global Advertising, Attitudes and Audiences / Tony Wilson. - 1st ed. - New York, NY : Routledge, c2011. - xiv, 167 p. ; 24 cm. - Routledge advances in management and business studies ; 44 .

Includes bibliographical references and index.

Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding.

ISBN: 0415875978 9780415875974

LCCN: 2010005071

Subjects--Topical Terms:
Advertising.
Telemarketing.

Subjects--Index Terms:

LC Class. No.: HF5823 / .W52 2010

Dewey Class. No.: 659 / WIL