Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed., Global ed. - Upper Saddle River : Pearson Education / Prentice Hall, c.2011. - 621 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and indexes.

013704268X 9780137042685


Export marketing.





658.848 / KEE