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Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed., Global ed. - Harlow : Pearson Education Limited, c.2011. - 648 p. : ill. ; 33 cm.

Includes bibliographical references and indexes.

ISBN: 0136118747 9780273756064 0273756060

LCCN: 2006024219

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / LOV