Business Marketing Management :

Hutt, Michael D.

Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh. - 9e [ed.]. - Australia : Thomson South-Western, c2007. - xxx, 658 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

9780324361049 0324361041

2006924824


Industrial marketing--Management--Case studies.

HF5415.13 / .H87 2007

658.804 / HUT