Chaotics :
Kotler, Philip.
Chaotics : The Business of Managing and Marketing in the Age of Turbulence / Philip Kotler and John A. Caslione. - New York : American Management Association, 2009 c2009. - xiii, 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. [191]-200) and index.
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
9780814415214 0814415210
2009003055
Marketing.
Management.
Business cycles.
Globalization.
HF5415 / .K6244 2009
658 / KOT
Chaotics : The Business of Managing and Marketing in the Age of Turbulence / Philip Kotler and John A. Caslione. - New York : American Management Association, 2009 c2009. - xiii, 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. [191]-200) and index.
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
9780814415214 0814415210
2009003055
Marketing.
Management.
Business cycles.
Globalization.
HF5415 / .K6244 2009
658 / KOT