Normal view MARC view ISBD view

Chaffey, Dave, 1963-

Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey & P. R. Smith. - 3rd ed., Reprint ed. - Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2009. - xviii, 508 p. : ill. ; 25 cm. - emarketing essentials. .

Published in association with: the Chartered Institute of Marketing. Reprinted of 2008 ed. Index : p. [501]-508. Glossary : p. 483-500.

Includes bibliographical references.

ISBN: 9780750689458

Subjects--Topical Terms:
Internet marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8002854678 / CHA