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Principles of Services Marketing /

Palmer, Adrian.

Principles of Services Marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, 2008 c.2008. - xvi, 606 p. : ill. ; 24 cm.

Includes Index.

Includes bibliographical references (p. [331]-340) and index.

ISBN: 9780077116279

LCCN: 94004289

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

LC Class. No.: HF5415.13 / .P3242 1994

Dewey Class. No.: 658.8 / PAL

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