Brand Leadership /
Aaker, David A.
Brand Leadership / David A. Aaker, Erich Joachimsthaler. - New York : Free Press, 2000. - xii, 351 p. : ill. ; 25 cm.
Includes bibliographical references (p. 331-335) and index.
1439172919
99089668
Brand name products--Management.--United States
HD69.B7 / A215 2000
658.827 / AAK
Brand Leadership / David A. Aaker, Erich Joachimsthaler. - New York : Free Press, 2000. - xii, 351 p. : ill. ; 25 cm.
Includes bibliographical references (p. 331-335) and index.
1439172919
99089668
Brand name products--Management.--United States
HD69.B7 / A215 2000
658.827 / AAK