Research Methods for Business Students /

Saunders, Mark 1959-

Research Methods for Business Students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 5th ed. - New York : Prentice Hall, c2009. - xxxi, 614p.: ill.; 24cm.

Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

9780273716860 (pbk. : alk. paper)

2008054877


Business--Research.
Business--Research--Data processing.

HD30.4 / .S28 2009

650.072 / SAU