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Marconi, Joe.

Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. - New York : McGraw-Hill, c2002. - xiii, 232 p. : ill. ; 24 cm.

"American Marketing Association."

Includes bibliographical references (p. 225-226) and index.

ISBN: 0070587639

LCCN: 2001040327

Subjects--Topical Terms:
Corporate image.
Corporations--Public relations.
Brand name products--Marketing.

Dewey Class. No.: 659.285 / M3213