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Marketing research :

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. - 8th ed. - Australia : Thomson/South-Western, c2002. - xxvi, 1006 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9812548718

LCCN: 2001087534

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / C5631

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