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Lovelock, Christopher

Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002. - xix, 436 p. : ill., ; 26 cm.

Previous ed.: 1999.

Includes bibliographical references and index.

ISBN: 0130950122 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.--United States
Service industries--Management.--United States

Dewey Class. No.: 658.8 / L9112