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Evans, Martin

Exploring direct and relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson. - 2nd ed. - Australia : Thomson 2004. - xxiv, 520 p. : ill. ; 25 cm.

Includes bibliographical references and index. Previous ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998.

ISBN: 1861529015 (pbk)

Subjects--Topical Terms:
Direct marketing.
Selling.

Dewey Class. No.: 658.84 / E9242