Marketing :
Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : col. ill., maps ; 29 cm. - Irwin series in marketing .
Includes bibliographical references (p. [587]-605) and indexes.
0256228779
97013807
Marketing.
658.8 / C5631
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 p. : col. ill., maps ; 29 cm. - Irwin series in marketing .
Includes bibliographical references (p. [587]-605) and indexes.
0256228779
97013807
Marketing.
658.8 / C5631