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Watkins, Charley.

Marketing, sales and customer service : understanding the theory and practice of selling through service / Marketing, sales & customer service Charley Watkins. - Canterbury : Institute of Financial Services, 1999. - x, 348 p. ; 25 cm.

Cover title: Marketing, sales & customer service.

ISBN: 0852975112

Subjects--Topical Terms:
Financial services industry--Marketing.
Financial services industry--Customer services.

Dewey Class. No.: 658.8 / W3351