Understanding the consumer :
Dubois, Bernard,
Understanding the consumer : a European perspective / Bernard Dubois. - London : Prentice Hall Europe, 2000. - xii,323p. : ill. ; 24cm.
Includes bibliographical references and index.
0136163688 (pbk.)
Consumer behavior--Europe.
658.8342094 / D815
Understanding the consumer : a European perspective / Bernard Dubois. - London : Prentice Hall Europe, 2000. - xii,323p. : ill. ; 24cm.
Includes bibliographical references and index.
0136163688 (pbk.)
Consumer behavior--Europe.
658.8342094 / D815