Normal view MARC view ISBD view

Strategic integrated marketing communication : theory and practice /

Strategic integrated marketing communication : theory and practice / Larry Percy. - Amsterdam : Butterworth-Heinemann, 2008 - xiii, 308 p. : col. ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 978075067980

Subjects--Topical Terms:
Communication in marketing.
Strategic planning

Dewey Class. No.: 658.802 / PER

Print
Add to your cart (remove)
Send to device
Save record
Dublin Core MARCXML MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Southern NH Libraries Other Databases (Google Scholar) Online Stores (Bookfinder.com)