Kleppner's advertising procedure /
Lane, W. Ronald,
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 17th ed. Pearson international edition - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xx, 829 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780135126479 0135126479
2004044713
Advertising.
659.1 / LAN
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 17th ed. Pearson international edition - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xx, 829 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780135126479 0135126479
2004044713
Advertising.
659.1 / LAN