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Piercy, Nigel.

Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 4th ed. - Oxford : Butterworth-Heinemann, 2009 - 551p. : ill. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .

Includes index.

ISBN: 9781856175043

LCCN: 98135256

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P542 1997

Dewey Class. No.: 658.8 / PIE