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Percy, Larry.

Strategic Advertising Management / Larry Percy, Richard Elliott. - 3rd ed. - Oxford ; New York : Oxford University Press, c2009. - xviii, 424 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780199532575 0199532575

LCCN: 2008038449

Subjects--Topical Terms:
Advertising--Management.
Strategic planning.
Communication in marketing.
Sales promotion

LC Class. No.: HF5438.5 / .P475 2009

Dewey Class. No.: 659.1 / PER