Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 4th ed. International ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xx, 636 p. : col. ill., col. maps ; 28 cm.

Distributer: Al-Ahram. International ed.

Includes bibliographical references and indexes.

Catalogued By: Mahitab.

9780138133863

2004050148


Export marketing.

658.84 / KEE