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International Marketing /

Cateora, Philip R.

International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham - 14th ed. - New York : McGraw- Hill, c.2009. - xv, 711 p. ; 25 cm.

Index: p. 688-711. Glossary : p. 680-687.

ISBN: 9780071288385 0071288384

LCCN: 79906088

Subjects--Topical Terms:
Foreign trade promotion--Case studies.
Export marketing--Case studies.

Subjects--Geographic Terms:

Subjects--Index Terms:

LC Class. No.: HF1589 / .C37

Dewey Class. No.: 658.848 / CAT

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