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Moisander, Johanna.

Qualitative Marketing Research : A Cultural Approach / Johanna Moisander and Anu Valtonen. - London : Thousand Oaks : SAGE, c2006. - xi, 227 p. ; 25 cm. - Introducing qualitative methods .

Includes bibliographical references and index.

ISBN: 1412903807 (cased) 1412903815 (pbk.) 9781412903806 9781412903813 (pbk.)

LCCN: 2005933780

Nat. Bib. No.: GBA639068 bnb

Nat. Bib. Agency Control No.: 013443013 Uk

Subjects--Topical Terms:
Marketing research.
Qualitative research.
Marketing.
Kwalitatieve methoden.
Culturele aspecten.

LC Class. No.: HF5415.2 / .M623 2006

Dewey Class. No.: 658.83 / MOI