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Malhotra, Naresh K.

Marketing Research : An Applied Approach / Naresh K. Malhotra & David F, Birks - Rev. 2nd European ed. - Upper Saddle River, N.J. : Prentice Hall, 2006 2006 - 753 p. : ill. ; 25 cm. + 1 CD-ROM (3/4 in.)

Includes bibliographical references and indexes.

ISBN: 0273695304 9780273695301

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

Subjects--Index Terms:

LC Class. No.: HF5415.2 / .M29 2003b

Dewey Class. No.: 658.83 / MAL