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George E. Belch.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. International ed. - Boston : McGraw-Hill/Irwin ,2009. C2009. - xxv, 838 p.: col. ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .

Distributer: Bacca.

Includes bibliographical references and index.

ISBN: 9780071284400 :

Publisher. No.: www.bl.uk

LCCN: 010032919

Subjects--Personal Names:
Michael Belch.

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1 / BEL