000 00766cam a22002415a 4500
008 150817t1997 ||||| |||| 001 0 eng d
010 _a 96019557
020 _a0132527103
020 _a9780132634204
040 _aEG-ScBUE
_beng
_cEG-ScBUE
082 0 4 _a658.8
_bKOT
_222
100 1 _aKotler, Philip.
245 1 0 _aMarketing :
_ban introduction /
_cPhilip Kotler, Gary Armstrong.
250 _a4th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc1997.
300 _a1 v. (various pagings) :
_bcol. ill. , map ;
_c26 cm.
500 _aIncludes index .
504 _aIncludes bibliographical references .
650 0 _aMarketing.
_2BUEsh
651 _2BUEsh
700 1 _aArmstrong, Gary
_q(Gary M.)
942 _cBB
_k658.8KOT
_2ddc
999 _c5953
_d5953