000 01007nac a22002411u 4500
010 _a 2006024219
020 _a0131875523 (alk. paper)
082 0 0 _a658.8
_bL944
090 _c2052
_d2052
100 _aLovelock, Christopher
245 1 0 _aServices marketing :
_bpeople, technology, strategy /
_cChristopher Lovelock, Jochen Wirtz.
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,2007
_c2007.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
650 0 _aProfessions
_xMarketing.
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services
_xMarketing.
700 1 _aWirtz, Jochen.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0618/2006024219.html
942 _cBB
_k658.8L944
952 _3inv2010
_w2007-02-08
_p000002279
_v195.00
_r2012-02-15
_40
_00
_u2756
_bMAIN
_m6
_10
_o658.8 LOV
_d2008-02-07
_q2012-03-18
_70
_cMAIN
_yBB
_s2012-02-15
_l9
_aMAIN
999 _c2052
_d2052