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Integrated marketing communications/ Hans Ouwersloot and Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: European edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 2008Availability: Items available for loan: [Call number: 658.802 OUW] (1).

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Strategic integrated marketing communication : theory and practice / Larry Percy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Butterworth-Heinemann, 2008Availability: Items available for loan: [Call number: 658.802 PER] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th ed., International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : McGraw-Hill / Irwin, c.2001Availability: Items available for loan: [Call number: 659.1 BEL] (1).

Strategic Advertising Management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2009Online access: Publisher description Availability: Items available for reference: [Call number: 659.1 PER] (1). Checked out (1).

Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: 5th ed., reprinted.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011Availability: Items available for loan: [Call number: 658.802 SMI] (5).

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 659.1 CLO] (6). Items available for reference: [Call number: 659.1 CLO] (1).

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, nancy | Wells, william.

Edition: 10th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2015Other title: Advertising and IMC : principles and practice.Availability: Items available for loan: [Call number: 659.1 MOR] (1).

Marketing communications : brands, experiences and participation / Chris Fill.

by Fill, Chris.

Edition: 6th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: [Call number: 658.802 FIL] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [Singapore] : McGraw-Hill Education, c.2015Availability: Items available for loan: [Call number: 659.1 BEL] (6). Items available for reference: [Call number: 659.1 BEL] (1).
Checked out (2).

Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.]

by Engel, James F.

Edition: 9th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Cincinnati : Pinnaflex Educational Resources, c.2000Availability: Items available for loan: [Call number: 658.8 PRO] (1).

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 7th ed., global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, Essex : Pearson Education Limited, c.2016Online access: MyMarketing Lab Availability: Items available for loan: [Call number: 659.1 CLO] (1).

Marketing communications : from fundamentals to strategies / Michael L. Rothschild.

by Rothschild, Michael L.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Lexington : D. C. Heath, c.1987Availability: Items available for loan: [Call number: 659 ROT] (1).

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