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Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Material type: Text Text Publisher: London ; Sterling, Va. : Kogan Page,2004 2004Other title: How and why organizations use market research.Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.83 CAL] (1).

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

by 20080729 | Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan.

Material type: Text Text Publisher: London ; Sterling, Va.c2004. Kogan Page, c2004. Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.834CON] (1).