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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

by Nagle, Thomas T | Hogan, John E | Zale, Joseph.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: [Call number: 658.816 NAG] (3).

Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford University Press, c.2015Availability: Items available for loan: [Call number: 658.8101 WES] (2).