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Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel F | Nicolaud, Brigitte.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, c2008Availability: Items available for loan: [Call number: 658.802 HOO] (6). Items available for reference: [Call number: 658.802 HOO] (1).
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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Pearson Financial Times / Prentice Hall, 2012Other title: Marketing strategy and competitive positionin.Availability: Items available for loan: [Call number: 658.802 HOO] (4). Items available for reference: [Call number: 658.802 HOO] (1).
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