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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: [Call number: 658.8 CAS] (2). Items available for reference: [Call number: 658.8 CAS] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 659.1 CLO] (6). Items available for reference: [Call number: 659.1 CLO] (1).

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