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Marketing research : an international approach / an international approach / Marcus J. Schmidt, Svend Hollensen.

by Schmidt, Marcus | Hollensen, Svend.

Material type: Text Text Publisher: Harlow, England ; New York : Prentice Hall/Financial Times,2006 c2006Availability: Items available for loan: [Call number: 658.84SCH] (1).

The Practice of Market Research : An Introduction / Yvonne McGivern.

by McGivern, Yvonne.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Prentice Hall/Financial Times, c2009Availability: Items available for loan: [Call number: 658.83 MCG] (1).