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The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston : McGraw-Hill/Irwin, c.2002Availability: Items available for loan: 16 Call number: 658.802 MAS, ... Items available for reference: Not for loan (1) Call number: 658.802 MAS.

Instructor's Manual to accompany The Marketing Game/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | [Perreault, William D.].

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction Publication details: Boston McGraw-Hill 2002Availability: Items available for loan: 2 Call number: 658.802 MAS, ...

Brand positioning : strategies for competitive advantage / Subroto Sengupta.

by Sengupta, Subroto.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999Availability: Items available for loan: 1 Call number: 658.827SEN.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Stanton, William J.

Edition: 11th ed.Material type: Text Text Publication details: New York : McGraw-Hill, c1997Availability: Items available for loan: 1 Call number: 658.8 ETZ.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: The McGraw-Hill / Irwin series in marketingEdition: 5th ed., International ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill / Irwin, c.2001Availability: Items available for loan: 1 Call number: 659.1 BEL.

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Series: Irwin series in marketingEdition: 2nd ed.Material type: Text Text Publication details: Boston : Irwin/McGraw Hill, c1998Online access: Publisher description | Table of contents Availability: Items available for loan: 1 Call number: 658.8 CHU.

Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.].

by 20080729 | Mohammed, Rafi.

Material type: Text Text Publication details: Boston : McGraw-Hill/Irwin marketspaceU, c2002Availability: Items available for loan: 1 Call number: 658.84 INT.

Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe | American Marketing Association.

Material type: Text Text Publication details: New York : McGraw-Hill, c2002Availability: Items available for loan: 1 Call number: 659.285 MAR.

Strategic Marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin,2003 2003Online access: Publisher description | Table of contents Availability: Items available for loan: 1 Call number: 658.802 CRA.

Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Marshall, Greg W.

Series: McGraw-Hill/Irwin series in marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill/Irwin, c.2005Availability: Items available for loan: 3 Call number: 658.85 JOH, ... Items available for reference: Not for loan (1) Call number: 658.85 JOH.

Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Series: McGraw-Hill/Irwin Series in MarketingEdition: 2nd ed.Material type: Text Text; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, 2003 2003Availability: Items available for loan: 2 Call number: 658.83 HAI, ... Items available for reference: Not for loan (1) Call number: 658.83 HAI.

Marketing Research / Donald R. Cooper, Pamela S. Schindler.

by Cooper, Donald R | Schindler, Pamela S.

Series: McGraw-Hill/Irwin Series in MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , c. 2006Availability: Items available for loan: 2 Call number: 658.83 COO, ...

A Preface to Marketing Management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill,2006 2006Online access: Publisher description | Table of contents only Availability: Items available for loan: 1 Call number: 658.8 PET.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: Text Text Publication details: Boston : McGraw-Hill/Irwin,2006 2006Online access: Publisher description | Table of contents only Availability: Items available for loan: 1 Call number: 658.8 ZEI.

Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: McGraw-Hill/Irwin Series in MarketingEdition: 8th ed.Material type: Text Text; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin,2006. 2006Online access: Publisher description | Table of contents only Availability: Items available for loan: 2 Call number: 658.8 MAR, ...

Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed., International ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill / Irwin, c.2005Other title: Principles of advertising and IMC.Availability: Items available for loan: 1 Call number: 658.827 DUN.

Relationship Marketing : Text and Cases / S. Shajahan

by Shajahan, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 2004Availability: Items available for loan: 1 Call number: 658.812 SHA.

Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1994Availability: Items available for loan: 1 Call number: 658.8 STA.

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

by Bowersox, Donald J | Cooper, M. Bixby.

Series: McGraw-Hill series in marketingMaterial type: Text Text Publication details: New York : McGraw-Hill, c1992Availability: Items available for loan: 1 Call number: 658.84 BOW.

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