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The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : McGraw-Hill/Irwin, c.2002Availability: Items available for loan: [Call number: 658.802 MAS] (16). Items available for reference: [Call number: 658.802 MAS] (1).

Marketing management and information technology / Keith Fletcher.

by Fletcher, Keith, 1948-.

Edition: 1st ed.Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: New York, United States : Prentice Hall International, 1990Availability: Items available for loan: [Call number: 658.802 FLE] (1).

Marketing channels / Barry Berman.

by Berman, Barry.

Material type: Text Text Publisher: New York : Wiley, c1996Online access: Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.84 BER] (2).

Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary Gary M.) | Kotler, Philip.

Edition: 11th ed., Global ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, United Kingdom : Pearson Education Limited, c.2013Availability: Items available for loan: [Call number: 658.8 ARM] (9). Items available for reference: [Call number: 658.8 ARM] (1).

The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy.

by Cravens, David W [editor.] | Le Meunier-FitzHugh, Kenneth [editor.] | Piercy, Nigel [editor.].

Edition: 1st ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; New York : Oxford University Press, 2012Other title: Strategic sales and sales management.Availability: Items available for loan: [Call number: 658.8 OXF] (1).

Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.

by Crane, Frederick G.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks [California] : SAGE Publications, c.2013Availability: Items available for loan: [Call number: 658.8 CRA] (3).

Marketing and managing tourism destinations / Alastair M. Morrison.

by Morrison, Alastair M.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Abingdon ; New York : Routledge / Taylor & Francis Group, 2013Availability: Items available for loan: [Call number: 338.47910688 MOR] (3).

Political marketing : principles and applications / Jennifer Lees-Marshment.

by Lees-Marshment, Jennifer.

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Abingdon ; New York : Routledge / Taylor & Francis Group, c.2014Availability: Items available for loan: [Call number: 324.73 LEE] (3).

Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.

by Khanna, Tarun | Palepu, Krishna G, 1954- | Bullock, Richard J.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : Harvard Business Press, c.2010Availability: Items available for loan: [Call number: 658.4012091724 KHA] (1).

Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

by Palmatier, Robert W | Stern, Louis W, 1935- | Ansary, Adel I.

Edition: 8th ed., Global ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2015Availability: Items available for loan: [Call number: 658.87 PAL] (1).

Transnational marketing strategy / Biswajit Das, Ipseeta Satpathy, Sanjay Sharan.

by Das, Biswajit | Satpathy, Ipseeta | Sharan, Sanjay.

Edition: 1st ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New Delhi : New Age International Publishers, 2014Availability: Items available for loan: [Call number: 658.8 DAS] (1).

Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.

by Ormrod, Roger | Henneberg, Stephan C. M | O'Shaughnessy, Nicholas J, 1954-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: London : SAGE, 2013Availability: Items available for loan: [Call number: 324.7 ORM] (1).

Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.

by Banasiewicz, Andrew D.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York ; Oxon : Routledge / Taylor & Francis Group, 2013Availability: Items available for loan: [Call number: 658.800285574 BAN] (2).

Marketing and management models : a guide to understanding and using business models / Helen Strong.

by Strong, Helen.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Business Expert Press, c.2014Availability: Items available for loan: [Call number: 658.4033 STR] (1).

Marketing of high-technology products and innovations / Mohr, Sengupta, Slater.

by Mohr, Jakki J | Sengupta, Sanjit | Slater, Stanley F.

Edition: 3rd ed., Pearson new international ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2014Availability: Items available for loan: [Call number: 658.8 MOH] (1).

Small business marketing management / Ian Chaston.

by Chaston, Ian.

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Basingstoke : Palgrave Macmillan, 2014Availability: Items available for loan: [Call number: 658.8 CHA] (1).

A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Marko Sarstedt, Erik Mooi.

by Sarstedt, Marko | Mooi, Erik | SpringerLink (Online service).

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Berlin : Springer-Verlag, c.2014Availability: Items available for loan: [Call number: 658.83 SAR] (2).

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

by 20080729 | Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan.

Material type: Text Text Publisher: London ; Sterling, Va.c2004. Kogan Page, c2004. Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.834CON] (1).

Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford University Press, c.2015Availability: Items available for loan: [Call number: 658.8101 WES] (2).

A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 6th ed., Global ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2016Availability: Items available for loan: [Call number: 658.8 KOT] (1).