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A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller.

by Kotler, Philip | Keller,Kevin Lane.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall,2007 2007Availability: Items available for loan: [Call number: 658.8 KOT] (1).

Instructor's Manual to accompany The Marketing Game/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | [Perreault, William D.].

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction Publisher: Boston McGraw-Hill 2002Availability: Items available for loan: [Call number: 658.802 MAS] (2).

The Professional’s Guide to Target Marketing / David W. Cottle.

by Cottle, David W. (Daviiam).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Diego ; London : Harcourt Professional, 2000. 2000Availability: Items available for loan: [Call number: 658.802 COT] (1).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th ed., Global ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2011Availability: Items available for loan: [Call number: 658.8 LOV] (3). Items available for reference: [Call number: 658.8 LOV] (1).
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International Marketing Strategy / Frank Bradley.

by Bradley, Frank, 1942-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : FT/Prentice Hall, 2005 c2005Online access: Companion websites and instructor resources Availability: Items available for loan: [Call number: 658.84 BRA] (2). Items available for reference: [Call number: 658.84 BRA] (1).

International Marketing : A Global Perspective / Hans Muhlbacher, Hemuth Leihs &Lee D. Dahringer

by Muhlbacher, Hans | Leihs, Helmuth, 1949- | Dahringer, Lee, 1949-.

Edition: 3rd ed.Material type: Text Text; Literary form: Not fiction Publisher: Reading, Mass. : Thomson, 2006 2006Availability: Items available for loan: [Call number: 658.848 MUH] (2). Checked out (1).

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 8th ed.Material type: Text Text Publisher: Burr Ridge, Ill. : Irwin, c1994. c1994Availability: Items available for loan: [Call number: 658.8ENG] (2).

Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2011Availability: Items available for loan: [Call number: 658.84 KOT] (3).

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Dietzel, Jörg, 1961- | Belch, Michael A.

Edition: 9th ed. / with contributions by Jörg Dietzel.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: [Call number: 659.1 BEL] (5). Items available for reference: [Call number: 659.1 BEL] (1).
Checked out (1).

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Pearson Financial Times / Prentice Hall, 2012Other title: Marketing strategy and competitive positionin.Availability: Items available for loan: [Call number: 658.802 HOO] (4). Items available for reference: [Call number: 658.802 HOO] (1).
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Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2013Availability: Items available for loan: [Call number: 658.7 CHO] (4). Items available for reference: [Call number: 658.7 CHO] (1).
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Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14 ed. Global EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson Education Limited, c2012Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (9). Items available for reference: [Call number: 658.8 KOT] (1).

The Handbook of Strategic Public Relations and Integrated Marketing Communications / Edited by Clarke L. Caywood

by Caywood, Clarke L [edt.].

Edition: 2nd ed. ; Fully rev. & UpdatedMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Maidenhead : McGraw-Hill Professional, c2012Availability: Items available for reference: [Call number: 659.2 HAN] (3).

The Marketing strategy : A handbook/ Norton Paley

by Paley, Norton.

Material type: Text Text Publisher: New Delhi: Crest pulishing house,2004 2004Availability: Items available for loan: [Call number: 658.8PAL] (1).

Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: [Call number: 658.8 CAS] (2). Items available for reference: [Call number: 658.8 CAS] (1).
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The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement / Damian Ryan and Calvin Jones.

by Ryan, Damian | Jones, Calvin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2011Availability: Items available for loan: [Call number: 658.872 RYA] (2). Checked out (1).

Marketing / Tomas Hult, William M. Pride, O.C. Ferrell.

by Hult, G. Tomas M | Pride, William M | Ferrell, O. C.

Edition: 16th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Andover : South-Western Cengage Learning, 2012Availability: Items available for loan: [Call number: 658.8 HUL] (3).

Marketing management / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: Arab world ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education, 2012Availability: Items available for loan: [Call number: 658.8 MAR] (5). Items available for reference: [Call number: 658.8 MAR] (1).
Checked out (3).

The new community rules : marketing on the social web / Tamar Weinberg.

by Weinberg, Tamar.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Beijing : O'Reilly, c.2009Availability: Items available for loan: [Call number: 658.872 WEI] (1).

Marketing : principles and practice / Dennis Adcock ... [et al.]

by Adcock, Dennis.

Edition: 2nd ed.Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: London : Pitman Publishing, 1995Availability: Items available for loan: [Call number: 658.8 MAR] (1).