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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 6th ed. Pearson International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western, c2009Availability: Items available for loan: [Call number: 658.8 LAM] (1).

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Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, c2007Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.802 MCD] (1).

International marketing : strategy and theory / Sak Onkvisit & John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York : Routledge, c2008Availability: Items available for loan: [Call number: 658.84 ONK] (1).

Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 6th ed. McGraw-Hill International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.802 WAL] (2). Items available for reference: [Call number: 658.802 WAL] (1).

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2004Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: [Call number: 658.827 AAK] (2). Items available for reference: [Call number: 658.827 AAK] (1).

Services Marketing : Managing the Service Value Chain / Manfred Bruhn and Dominck Georgi.

by Bruhn, Manfred | Georgi, Dominck.

Material type: book Book; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006 2006Availability: Items available for loan: [Call number: 658.8 BRU] (1). Items available for reference: [Call number: 658.8 BRU] (1).

Marketing Public Relations / Gaetan T. Giannini.

by Giannini, Gaetan T.

Material type: book Book; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Education, 2010 2010Availability: No items available Checked out (1).

Principles of Services Marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, 2008 c.2008Availability: Items available for loan: [Call number: 658.8 PAL] (7). Items available for reference: [Call number: 658.8 PAL] (1).

Chaotics : The Business of Managing and Marketing in the Age of Turbulence / Philip Kotler and John A. Caslione.

by Kotler, Philip | Caslione, John A.

Material type: book Book; Literary form: Not fiction Publisher: New York : American Management Association, 2009 c2009Online access: Table of contents only Availability: Items available for loan: [Call number: 658 KOT] (3). Items available for reference: [Call number: 658 KOT] (1).

Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 9e [ed.].Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson South-Western, c2007Online access: Table of contents only Availability: Items available for loan: [Call number: 658.804 HUT] (1). Items available for reference: [Call number: 658.804 HUT] (1).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2011Availability: Items available for loan: [Call number: 658.8 LOV] (3). Items available for reference: [Call number: 658.8 LOV] (1).
Checked out (1).

International Marketing Strategy / Frank Bradley.

by Bradley, Frank, 1942-.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : FT/Prentice Hall, 2005 c2005Online access: Companion websites and instructor resources Availability: Items available for loan: [Call number: 658.84 BRA] (2). Items available for reference: [Call number: 658.84 BRA] (1).

International Marketing : A Global Perspective / Hans Muhlbacher, Hemuth Leihs &Lee D. Dahringer

by Muhlbacher, Hans | Leihs, Helmuth, 1949- | Dahringer, Lee, 1949-.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction Publisher: Reading, Mass. : Thomson, 2006 2006Availability: Items available for loan: [Call number: 658.848 MUH] (2). Checked out (1).

Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2011Availability: Items available for loan: [Call number: 658.84 KOT] (3).

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Dietzel, Jörg, 1961- | Belch, Michael A.

Edition: 9th ed. / with contributions by Jörg Dietzel.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: [Call number: 659.1 BEL] (5). Items available for reference: [Call number: 659.1 BEL] (1).
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Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14 ed. Global EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson Education Limited, c2012Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (8). Items available for reference: [Call number: 658.8 KOT] (1).
Checked out (1).

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Pearson Financial Times / Prentice Hall, 2012Other title: Marketing strategy and competitive positionin.Availability: Items available for loan: [Call number: 658.802 HOO] (4). Items available for reference: [Call number: 658.802 HOO] (1).
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Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2013Availability: Items available for loan: [Call number: 658.7 CHO] (6). Items available for reference: [Call number: 658.7 CHO] (1).
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The Handbook of Strategic Public Relations and Integrated Marketing Communications / Edited by Clarke L. Caywood

by Caywood, Clarke L [edt.].

Edition: 2nd ed. ; Fully rev. & UpdatedMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Maidenhead : McGraw-Hill Professional, c2012Availability: Items available for reference: [Call number: 659.2 HAN] (3).

Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: [Call number: 658.8 CAS] (2). Items available for reference: [Call number: 658.8 CAS] (1).
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