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The brand management checklist : CD / proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for loan: [Call number: 658.82721VAN] (2).

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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 4th ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall,2005 2005Availability: Items available for loan: [Call number: 658.8BES] (1).

Exploration warehousing : turning business information into business opportunity / W.H. Inmon, R.H. Terdeman, Claudia Imhoff.

by Inmon, William H | Terdeman, R. H. (Robert H.) | Imhoff, Claudia.

Material type: book Book Publisher: New York : Wiley,2000 c2000Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for loan: [Call number: 658.40380285574INM] (1).

Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.

by Palmer, Roger (Roger A.

Material type: book Book Publisher: Amsterdam ; London : Butterworth-Heinemann, C.2007. C.2007Availability: Items available for loan: [Call number: 658.8 PAL] (1).

The Marketing strategy : A handbook/ Norton Paley

by Paley, Norton.

Material type: book Book Publisher: New Delhi: Crest pulishing house,2004 2004Availability: Items available for loan: [Call number: 658.8PAL] (1).

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

by 20080729 | Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan.

Material type: book Book Publisher: London ; Sterling, Va.c2004. Kogan Page, c2004. Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.834CON] (1).

Marketing management in practice/ John Williams, Tony Curtis and the Chartered Institute of marketing

by Williams, John | The Chartered Institute of marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Butterworth-Heinemann,2007 2007Availability: Items available for loan: [Call number: 658.8WIL] (1).

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 11th ed.Material type: book Book Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007Availability: Items available for loan: [Call number: 658.802KER] (1).

Managing services marketing : text and readings / John E.G. Bateson.

by Bateson, John E. G.

Edition: 3rd ed.Material type: book Book Publisher: Fort Worth : Dryden Press,1995. c1995Availability: Items available for loan: [Call number: 658.8BAT] (1).

Journal of marketing management/ Academy of marketing

by 20080729 | Academy of marketing.

Material type: book Book Publisher: Helensburgh, Scotland : Westburn Publishers, 2007- 2007-Availability: Items available for loan: [Call number: 658.8005 JOU] (1).

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson South-Western,2008 c2008Online access: Table of contents only Availability: Items available for loan: [Call number: 658.802 FER] (5). Items available for reference: [Call number: 658.802 FER] (1).
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Strategic Market Management / David A. Aaker.

by Aaker, David A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : John Wiley & sons, c2008Online access: Table of contents only Availability: Items available for loan: [Call number: 658.8 AAk] (1). Checked out (1).

Strategic Marketing Decisions in Global Markets / Isobel Doole, Robin Lowe.

by Doole, Isobel | Lowe, Robin, 1945-.

Material type: book Book; Literary form: Not fiction Publisher: London : Thomson Learning, 2005 2005Availability: Items available for loan: [Call number: 658.802 DOO] (2).

International marketing and export management / Gerald Albaum, Edwin Duerr.

by Albaum, Gerald S | Duerr, Edwin.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Financial Times/Prentice Hall, c2008Availability: Items available for loan: [Call number: 658.84 ALB] (3). Items available for reference: [Call number: 658.84 ALB] (1).

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008Availability: Items available for loan: [Call number: 658.812 GUM] (7). Items available for reference: [Call number: 658.812 GUM] (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed. McGraw-Hill- International edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.802 LEH] (1).

Strategic Marketing : An Introduction / Tony Proctor.

by Proctor, Tony.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, c2008Availability: Items available for loan: [Call number: 658.802 PRO] (1).

Strategic Advertising Management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2009Online access: Publisher description Availability: Items available for loan: [Call number: 659.1 PER] (1). Items available for reference: [Call number: 659.1 PER] (1).

Market-led strategic change : transforming the process of going to market / Nigel Piercy.

by Piercy, Nigel.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2009Availability: Items available for loan: [Call number: 658.8 PIE] (1).

Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel F | Nicolaud, Brigitte.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, c2008Availability: Items available for loan: [Call number: 658.802 HOO] (6). Items available for reference: [Call number: 658.802 HOO] (1).
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