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Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New York : J. Wiley & Sons,c1998. c1998Online access: Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.8AAk] (1).

Marketing management / Helen Meek & Richard Meek.

by Meek, Helen | Meek, R. M. (Richard M.).

Material type: Text Text Publisher: Canterbury : Institute of Financial Services, 2001. 2001Availability: Items available for loan: [Call number: 658.8MEE] (1).

The marketing game! : CD / Student Software and Multimedia Tutorials/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin,2002 c2002Availability: Items available for loan: [Call number: 658.802MAS] (13). Items available for reference: [Call number: 658.802MAS] (1).

Principles of Marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 8th ed.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Prentice Hall International , c.1999Availability: Items available for loan: [Call number: 658.8 KOT] (4).

Marketing management/ Bansal S. p.

by Bansal S. P.

Edition: 5th Rev. ed.Material type: Text Text Publisher: New Delhi: Kalayani Pub.,2004 2004Availability: Items available for loan: [Call number: 658.5BAN] (1).

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

by Gupta, Sunil | Lehmann, Donald R.

Material type: Text Text Publisher: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005Availability: Items available for loan: [Call number: 658.812GUP] (1).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 7th ed., International ed. Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Prentice Hall International , c.1996Availability: Items available for loan: [Call number: 658.8 KOT] (2).

The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory.

by Fox, Jeffrey J | Gregory, Richard C, 1965-.

Material type: Text Text Publisher: Hoboken, N.J. : Wiley,2004 2004Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: [Call number: 658.8FOX] (1).

The brand management checklist : CD / proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for loan: [Call number: 658.82721VAN] (2).

Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 4th ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall,2005 2005Availability: Items available for loan: [Call number: 658.8BES] (1).

Exploration warehousing : turning business information into business opportunity / W.H. Inmon, R.H. Terdeman, Claudia Imhoff.

by Inmon, William H | Terdeman, R. H. (Robert H.) | Imhoff, Claudia.

Material type: Text Text Publisher: New York : Wiley,2000 c2000Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for loan: [Call number: 658.40380285574INM] (1).

Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Material type: Text Text Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.827 FOR] (1).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007Online access: Table of contents only Availability: No items available Checked out (1).

Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.

by Palmer, Roger (Roger A.

Material type: Text Text Publisher: Amsterdam ; London : Butterworth-Heinemann, C.2007. C.2007Availability: Items available for loan: [Call number: 658.8 PAL] (1).

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 11th ed.Material type: Text Text Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007Availability: Items available for loan: [Call number: 658.802KER] (1).

Managing services marketing : text and readings / John E.G. Bateson.

by Bateson, John E. G.

Edition: 3rd ed.Material type: Text Text Publisher: Fort Worth : Dryden Press,1995. c1995Availability: Items available for loan: [Call number: 658.8BAT] (1).

Journal of marketing management/ Academy of marketing

by 20080729 | Academy of marketing.

Material type: Text Text Publisher: Helensburgh, Scotland : Westburn Publishers, 2007- 2007-Availability: Items available for loan: [Call number: 658.8005 JOU] (1).

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

by Bowersox, Donald J | Cooper, M. Bixby.

Material type: Text Text Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: [Call number: 658.84 BOW] (1).

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson South-Western,2008 c2008Online access: Table of contents only Availability: Items available for loan: [Call number: 658.802 FER] (5). Items available for reference: [Call number: 658.802 FER] (1).
Checked out (1).

Strategic Market Management / David A. Aaker.

by Aaker, David A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : John Wiley & sons, c2008Online access: Table of contents only Availability: Items available for loan: [Call number: 658.8 AAk] (1). Checked out (1).