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Hospitality for Sale : Techniques of Promoting Business for Hospitality Establishments / by C. DeWitt Coffman.

by Coffman, C. DeWitt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: East Lansing, Mich. : Educational Institute of the American Hotel & Motel Association,1980 1980Availability: Items available for loan: [Call number: 647.940688 COF] (1).

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Marketing channels / Barry Berman.

by Berman, Barry.

Material type: book Book Publisher: New York : Wiley, c1996Online access: Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.84 BER] (2).

Supply chain management : strategy, planning, and operation strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil | Meindl, Peter, 1970-.

Edition: 2nd ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Prentice Hall, 2004 c2004Online access: Table of contents Availability: Items available for loan: [Call number: 658.7 CHO] (1).

Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil | Meindl, Peter, 1970-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2007Online access: Table of contents only Availability: Items available for loan: [Call number: 658.7 CHO] (1).

Marketing : Canadian insights and applications / Frederick G. Crane, E. Stephen Grant, Steven W. Hartley.

by Crane, Frederick G | Grant, E.Stephen | Hartley, Steven W.

Material type: book Book Publisher: Chicago : Irwin, 1997Availability: Items available for loan: [Call number: 658.8 CRA] (1).

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

by Bowersox, Donald J | Cooper, M. Bixby.

Material type: book Book Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: [Call number: 658.84 BOW] (1).

The Practice of marketing Management : analysis, Planning, and Implementation / William A. Cohen.

by Cohen, William A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan , c1988Availability: Items available for loan: [Call number: 658.802 COH] (1).

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller

by Keller, Kevin lane.

Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008Availability: Items available for loan: [Call number: 658.8343 KEL] (4). Items available for reference: [Call number: 658.8343 KEL] (1).

The marketing game! : CD / Student Software and Multimedia Tutorials/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin,2002 c2002Availability: Items available for loan: [Call number: 658.802MAS] (13). Items available for reference: [Call number: 658.802MAS] (1).

Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 5th ed.Material type: book Book Publisher: New York : J. Wiley & Sons,c1998. c1998Online access: Publisher description | Table of Contents Availability: Items available for loan: [Call number: 658.8AAk] (1).

Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.

by Swayne, Linda | Ginter, Peter M.

Edition: 2nd ed.Material type: book Book Publisher: Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993Availability: Items available for loan: [Call number: 658.802SWA] (1).

Marketing management / Helen Meek & Richard Meek.

by Meek, Helen | Meek, R. M. (Richard M.).

Material type: book Book Publisher: Canterbury : Institute of Financial Services, 2001. 2001Availability: Items available for loan: [Call number: 658.8MEE] (1).

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 8th ed.Material type: book Book Publisher: Burr Ridge, Ill. : Irwin, c1994. c1994Availability: Items available for loan: [Call number: 658.8ENG] (2).

Principles of Marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 8th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Prentice Hall International , c.1999Availability: Items available for loan: [Call number: 658.8 KOT] (4).

Marketing management/ Bansal S. p.

by Bansal S. P.

Edition: 5th Rev. ed.Material type: book Book Publisher: New Delhi: Kalayani Pub.,2004 2004Availability: Items available for loan: [Call number: 658.5BAN] (1).

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

by Gupta, Sunil | Lehmann, Donald R.

Material type: book Book Publisher: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005Availability: Items available for loan: [Call number: 658.812GUP] (1).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 7th ed., International ed. Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River : Prentice Hall International , c.1996Availability: Items available for loan: [Call number: 658.8 KOT] (2).

The Professional’s Guide to Target Marketing / David W. Cottle.

by Cottle, David W. (Daviiam).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Diego ; London : Harcourt Professional, 2000. 2000Availability: Items available for loan: [Call number: 658.802 COT] (1).

The dollarization discipline : how smart companies create customer value-- and profit from it / Jeffrey J. Fox, Richard C. Gregory.

by Fox, Jeffrey J | Gregory, Richard C, 1965-.

Material type: book Book Publisher: Hoboken, N.J. : Wiley,2004 2004Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: [Call number: 658.8FOX] (1).

International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.

by Albaum, Gerald S | Duerr, Edwin | Strandskov, Jesper.

Edition: 5th ed.Material type: book Book Publisher: Harlow, England ; New York. : Financial Times/Prentice Hall,2004 2004Availability: No items available Checked out (1).

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