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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Oxford University Press, c.2015Availability: Items available for loan: [Call number: 658.8101 WES] (2).

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A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 6th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2016Availability: No items available Checked out (1).

Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick.

by Goworek, Helen | McGoldrick, Peter J.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, 2015Availability: Items available for loan: [Call number: 658.87 GOW] (1).

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxon ; New York : Routledge / Taylor & Francis Group, 2016Availability: Items available for loan: [Call number: 658.827 HED] (1).

Green business : an A-to-Z guide / general editor Nevin Cohen.

by Cohen, Nevin [editor.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Los Angeles : Sage Publications, c.2011Availability: Items available for reference: [Call number: 658.408303 GRE] (1).

Social media management : technologies and strategies for creating business value / Amy Van Looy.

by Van Looy, Amy [author.].

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cham : Springer ; 2016Availability: No items available Checked out (1).

A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman.

by Ahlemeyer-Stubbe, Andrea | Coleman, Shirley.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : John Wiley & Sons, c.2014Availability: Items available for loan: [Call number: 006.312 AHL] (2).

Overfished ocean strategy : powering up innovation for a resource-deprived world / Nadya Zhexembayeva.

by Zhexembayeva, Nadya.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: San Francisco : Berrett-Koehler Publishers, c.2014Availability: Items available for loan: [Call number: 658.4083 ZHE] (1).

Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston.

by Chaston, Ian.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; New York : Palgrave Macmillan, 2016Availability: Items available for loan: [Call number: 658.802 CHA] (1).

Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

by Wilson, Alan M.

Edition: 3rd European ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Berkshire : McGraw-Hill Higher Education, c.2016Availability: Items available for loan: [Call number: 658.8 SER] (1).

Marketing strategy and competitive positioning / Graham Hooley ... [et al.]

by Hooley, Graham.

Edition: 6th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2017Availability: Items available for loan: [Call number: 658.802 MAR] (3). Items available for reference: [Call number: 658.802 MAR] (2).

Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.

by Johansson, Johny K.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Thousand Oaks : SAGE Publications, c.2015Availability: Items available for loan: [Call number: 658.827 JOH] (3).

New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon.

by Light, Larry | Kiddon, Joan, 1949-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Old Tappan : Pearson Education, 2015Other title: Managing at the intersection of globalization, localization and personalization.Availability: Items available for loan: [Call number: 658.827 LIG] (3).

Retail report 1985 / Healey & Baker (Firm)

by Healey & Baker (Firm).

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: [London] : Healey & Baker, 1985Availability: Items available for loan: [Call number: 381 RET] (1).

Strategic issues in marketing / by Gordon Wills.

by Prestoungrange, Gordon.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Leighton Buzzard : Intertext Books, 1974Availability: Items available for loan: [Call number: 658.8 PRE] (1).

International marketing management / Subhash C. Jain.

by Jain, Subhash C, 1942-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : Kent Pub. Co., c.1984Availability: Items available for loan: [Call number: 658.848 JAI] (1).

The management and marketing of services / Peter Mudie and Angela Cottam.

by Mudie, Peter | Cottam, Angela.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Boston : Butterworth Heinemann, 1993Availability: Items available for loan: [Call number: 658 MUD] (1).

Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.]

by Sanders, G. Lawrence | Huefner, Ronald J [editor.].

Material type: book Book; Format: electronic ; Literary form: Not fiction Publisher: New York : Business Expert Press, 2011Online access: Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.575 SAN] (1).

Marketing research : an applied approach / Naresh Malhotra, David Birks.

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education / Prentice Hall, 2000Availability: Items available for loan: [Call number: 658.83 MAL] (2).

Marketing management / Philip Kotler ... [et al.].

by Kotler, Philip | Kotler, Philip. Marketing management.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow ; New York : Pearson Education Limited / Prentice Hall, 2009Availability: Items available for loan: [Call number: 658.8 MAR] (1).

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