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Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher | Wright, Lauren.

Edition: 2nd ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002Availability: Items available for loan: [Call number: 658.8 LOV] (1).

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007Online access: Table of contents only Availability: No items available Checked out (1).

Managing services marketing : text and readings / John E.G. Bateson.

by Bateson, John E. G.

Edition: 3rd ed.Material type: book Book Publisher: Fort Worth : Dryden Press,1995. c1995Availability: Items available for loan: [Call number: 658.8BAT] (1).

Services Marketing : Managing the Service Value Chain / Manfred Bruhn and Dominck Georgi.

by Bruhn, Manfred | Georgi, Dominck.

Material type: book Book; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006 2006Availability: Items available for loan: [Call number: 658.8 BRU] (1). Items available for reference: [Call number: 658.8 BRU] (1).

Principles of Services Marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, 2008 c.2008Availability: Items available for loan: [Call number: 658.8 PAL] (7). Items available for reference: [Call number: 658.8 PAL] (1).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2011Availability: Items available for loan: [Call number: 658.8 LOV] (3). Items available for reference: [Call number: 658.8 LOV] (1).
Checked out (1).

Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

by Wilson, Alan M.

Edition: 3rd European ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Berkshire : McGraw-Hill Higher Education, c.2016Availability: Items available for loan: [Call number: 658.8 SER] (1).

The management and marketing of services / Peter Mudie and Angela Cottam.

by Mudie, Peter | Cottam, Angela.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Boston : Butterworth Heinemann, 1993Availability: Items available for loan: [Call number: 658 MUD] (1).

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