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The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : McGraw-Hill/Irwin, c.2002Availability: Items available for loan: [Call number: 658.802 MAS] (16). Items available for reference: [Call number: 658.802 MAS] (1).

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Instructor's Manual to accompany The Marketing Game/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | [Perreault, William D.].

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction Publisher: Boston McGraw-Hill 2002Availability: Items available for loan: [Call number: 658.802 MAS] (2).

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 6th ed.Material type: book Book Publisher: Cincinnati, Ohio : South-Western, c2002Availability: Items available for loan: [Call number: 658.8 LAM] (1).

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 7th ed.Material type: book Book Publisher: Australia : Thomson/South-Western, c2004Availability: Items available for loan: [Call number: 658.8 LAM] (1).

Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher | Wright, Lauren.

Edition: 2nd ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002Availability: Items available for loan: [Call number: 658.8 LOV] (1).

International marketing strategy : analysis, development, and implementation / Isobel Doole, and Robin Lowe.

by Doole, Isobel | Lowe, Robin, 1945-.

Material type: book Book Publisher: Australia : Thomson ,2004 2004Availability: Items available for loan: [Call number: 658.848 DOO] (1).

Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 4th ed.Material type: book Book Publisher: New Delhi : Viva books private limited. 2000Availability: Items available for loan: [Call number: 658.802 MCD] (1).

Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Material type: book Book Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (3).

Strategic Marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin,2003 2003Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: 658.802 CRA] (1).

Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Material type: book Book Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.827 FOR] (1).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007Online access: Table of contents only Availability: No items available Checked out (1).

The Marketing Plan Handbook / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall,2005 2005Online access: Table of contents Availability: Items available for loan: [Call number: 658.802 WOO] (2).

A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller.

by Kotler, Philip | Keller,Kevin Lane.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall,2007 2007Availability: Items available for loan: [Call number: 658.8 KOT] (1).

Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002Online access: Table of contents | Publisher description Availability: Items available for loan: [Call number: 658.8 MCD] (1).

A Preface to Marketing Management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill,2006 2006Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.8 PET] (1).

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for loan: [Call number: 658.82721 VAN] (1).

The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for reference: [Call number: 658.82721 VAN] (1).

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