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The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : McGraw-Hill/Irwin, c.2002Availability: Items available for loan: [Call number: 658.802 MAS] (16). Items available for reference: [Call number: 658.802 MAS] (1).

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The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken

by VanAuken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002. c2002Availability: Items available for reference: [Call number: 658.82721 VAN] (1).

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller

by Keller, Kevin lane.

Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008Availability: Items available for loan: [Call number: 658.8343 KEL] (4). Items available for reference: [Call number: 658.8343 KEL] (1).

The marketing game! : CD / Student Software and Multimedia Tutorials/ Charlotte H. Mason, William D. Perreault, Jr.

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin,2002 c2002Availability: Items available for loan: [Call number: 658.802MAS] (13). Items available for reference: [Call number: 658.802MAS] (1).

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson South-Western,2008 c2008Online access: Table of contents only Availability: Items available for loan: [Call number: 658.802 FER] (5). Items available for reference: [Call number: 658.802 FER] (1).
Checked out (1).

International marketing and export management / Gerald Albaum, Edwin Duerr.

by Albaum, Gerald S | Duerr, Edwin.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Financial Times/Prentice Hall, c2008Availability: Items available for loan: [Call number: 658.84 ALB] (3). Items available for reference: [Call number: 658.84 ALB] (1).

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3rd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008Availability: Items available for loan: [Call number: 658.812 GUM] (7). Items available for reference: [Call number: 658.812 GUM] (1).

Strategic Advertising Management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2009Online access: Publisher description Availability: Items available for loan: [Call number: 659.1 PER] (1). Items available for reference: [Call number: 659.1 PER] (1).

Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel F | Nicolaud, Brigitte.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : FT Prentice Hall, c2008Availability: Items available for loan: [Call number: 658.802 HOO] (6). Items available for reference: [Call number: 658.802 HOO] (1).
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Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 6th ed. McGraw-Hill International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: 658.802 WAL] (2). Items available for reference: [Call number: 658.802 WAL] (1).

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2004Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: [Call number: 658.827 AAK] (2). Items available for reference: [Call number: 658.827 AAK] (1).

Services Marketing : Managing the Service Value Chain / Manfred Bruhn and Dominck Georgi.

by Bruhn, Manfred | Georgi, Dominck.

Material type: book Book; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006 2006Availability: Items available for loan: [Call number: 658.8 BRU] (1). Items available for reference: [Call number: 658.8 BRU] (1).

Principles of Services Marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, 2008 c.2008Availability: Items available for loan: [Call number: 658.8 PAL] (7). Items available for reference: [Call number: 658.8 PAL] (1).

Chaotics : The Business of Managing and Marketing in the Age of Turbulence / Philip Kotler and John A. Caslione.

by Kotler, Philip | Caslione, John A.

Material type: book Book; Literary form: Not fiction Publisher: New York : American Management Association, 2009 c2009Online access: Table of contents only Availability: Items available for loan: [Call number: 658 KOT] (3). Items available for reference: [Call number: 658 KOT] (1).

Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 9e [ed.].Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson South-Western, c2007Online access: Table of contents only Availability: Items available for loan: [Call number: 658.804 HUT] (1). Items available for reference: [Call number: 658.804 HUT] (1).

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th ed., Global ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education Limited, c.2011Availability: Items available for loan: [Call number: 658.8 LOV] (3). Items available for reference: [Call number: 658.8 LOV] (1).
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International Marketing Strategy / Frank Bradley.

by Bradley, Frank, 1942-.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : FT/Prentice Hall, 2005 c2005Online access: Companion websites and instructor resources Availability: Items available for loan: [Call number: 658.84 BRA] (2). Items available for reference: [Call number: 658.84 BRA] (1).

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Dietzel, Jörg, 1961- | Belch, Michael A.

Edition: 9th ed. / with contributions by Jörg Dietzel.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: [Call number: 659.1 BEL] (5). Items available for reference: [Call number: 659.1 BEL] (1).
Checked out (1).

Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14 ed. Global EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson Education Limited, c2012Online access: Table of contents Availability: Items available for loan: [Call number: 658.8 KOT] (8). Items available for reference: [Call number: 658.8 KOT] (1).
Checked out (1).

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Pearson Financial Times / Prentice Hall, 2012Other title: Marketing strategy and competitive positionin.Availability: Items available for loan: [Call number: 658.802 HOO] (4). Items available for reference: [Call number: 658.802 HOO] (1).
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